http://www.hifi-forum.de/viewthread-167-606-26.html/Blu-ray.com
Sony Offers Blu-ray Rebate to German HD DVD Owners
Posted January 29, 2008 by Josh
In the latest advertisement from German retailer Saturn, Sony is offering 150 Euros off the purchase of a Sony BDP-S300 when current HD DVD owners turn in their used players. This is an outstanding deal for those high definition fans in Germany who would otherwise have been left with a very expensive paperweight. Currently this offer is only available in Germany.
Admittedly, the Sony BDP-S300 is more expensive in Germany at 499 Euros ($737), so this offer brings the player down to a more familiar price of around $500. Even so, I'm sure there are plenty of people in US who would love to take advantage of a similar deal. Unfortunately for them, HD DVD adoption is much higher in the US, meaning a similar plan here would cost Sony hundreds of millions of dollars to execute. In other words, don't hold your breath.